通過獨特的設計形式，良好的商業logo設計可以吸引眼球，從而贏得更多的合作機會，讓消費者口口相傳。一個成功的商業logo設計不僅能體現企業的意義，而且能夠成為企業的無形資產。

商業logo設計創作理念：

Born in 1954, Han Yuchen has loved calligraphy and painting from an early age. In the 1970s, he began to learn techniques with eminent engraving artist Li Hua and renowned oil painters Su Gaoli and Liang Yulong. It was under their teaching that Han developed his talent and discovered the works of Dong Xiwen and Chen Danqing that aroused his fascination for Tibet.

In 2006, Han made a pilgrimage to Tibet, which became an annual event for Han. A keen observer, Han intuitively grasps humans and landscapes emotion and authenticity. Pursuing the sake of painting "real life", his work is a tranquil conversation between nature and eternity. Han wants to depict today’s Tibet where tremendous changes have taken place. Inspired by Dong Xiwen, Chen Danqing and Ai Xuan’s paintings, Han Yuchen’s vision of Tibet is original, modern and optimistic.

Han Yuchen: Retrospective will be on show at the National Museum of China in Beijing until 25 December 2017. Discover more of his work at www.hanyuchen.com.